{"id":11773,"date":"2024-04-04T07:55:23","date_gmt":"2024-04-04T05:55:23","guid":{"rendered":"https:\/\/leo-foundation.org.bluebird.pw\/en\/?p=11773"},"modified":"2024-04-04T08:19:45","modified_gmt":"2024-04-04T06:19:45","slug":"leo-foundation-launches-campaign-lets-talk-about-skin-to-reshape-the-conversation-about-skin-and-skin-diseases","status":"publish","type":"post","link":"https:\/\/leo-foundation.org.bluebird.pw\/en\/2024\/04\/04\/leo-foundation-launches-campaign-lets-talk-about-skin-to-reshape-the-conversation-about-skin-and-skin-diseases\/","title":{"rendered":"LEO Foundation launches campaign \u2013 Let\u2019s talk about skin \u2013 to reshape the conversation about skin and skin diseases"},"content":{"rendered":"\n
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4 April 2024<\/em><\/p>\n\n\n\n

Facts and fascination are the two key components of the new “Let\u2019s talk about skin” initiative.<\/strong><\/p>\n\n\n\n

Today, the LEO Foundation unveils a new campaign that seeks to spark a renewed conversation about skin and skin diseases. This initiative, “Let’s talk about skin”, is born out of the newly launched “Ambition 2030<\/a>,” which sharpens the Foundation\u2019s focus on the skin and its commitment to improving the lives of people living with skin diseases.<\/p>\n\n\n\n

“With \u201cLet’s talk about skin\u201d, we hope to catalyze and inspire a positive, fact-based, and curious conversation about skin and skin diseases that leads to a deeper understanding, free from myths and stigmatization,” said CEO Peter Haahr.<\/p>\n\n\n\n

Skin diseases are among the most common health problems worldwide, affecting approximately one in three people. Given their visible nature, skin diseases often induce stigmatization \u2013 about 9 out of 10 patients feel that their disease is a source of embarrassment in their personal life, whereas 8 out of 10 patients feel the same in their work life.*<\/p>\n\n\n\n

A key component of the campaign is a series of content across the Foundation\u2019s digital channels that combines facts and fascination, showcasing the marvels of the skin and the realities of skin diseases in a new light.<\/p>\n\n\n\n

“The skin and its underlying mechanisms are truly fascinating. Based on a positive and curious communication platform, we invite everyone to partake in a renewed dialogue – not just to raise awareness but to eliminate stigma and reshape the conversation surrounding the skin and its diseases,” said Peter Haahr.<\/p>\n\n\n\n

Follow the campaign at the LEO Foundation\u2019s LinkedIn<\/a> and X<\/a><\/p>\n\n\n\n

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*The Burden of Skin Disease in Europe, Journal of the European Academy of Dermatology and Venereology (JEADV), 2023<\/p>\n<\/div><\/div>\n\n\n<\/div>\n\n